WHAT WE DO

iCommercialize helps businesses create and bring to market better products, services and experiences for their customers.  We build differentiated brands, competitive value propositions and customer experiences worth talking about.  We leave our clients better off and able to sustain the progress we've made.

WHO WE DO IT FOR

iCommercialize serves mid-sized and large organizations in both B2B and B2C segments.  We work primarily with CEOs, Chief Marketing Officers, Division Heads, and Product Managers operating in service industries. We also support goods and industrial manufacturing leaders who understand that the service aspects of their products are increasingly impacting their success. 

WHY WE EXIST

iCommercialize was founded to ensure that what a company brings to market, succeeds in market. With more being asked of marketers, rising consumer expectations and increasing organizational complexity, businesses can now access Beth Hirschhorn’s proven processes and approaches.  These techniques provide structure, while her high-touch application ensures solutions that are bespoke.  Beth is a practitioner.  She has been held accountable for results and has a record of accomplishment spanning new product development, brand expansions, customer experience overhauls, multi-media promotions and global sponsorships.